Starting a business is an extremely exciting and busy time. You have probably been planning the name for a long time now, here are some things to consider before making that final commitment

Points to consider

It will be the first impression many people get of your business so it needs to say a lot - here are some tips to help you get it right!

1. Make sure its available

Make sure its not already taken by another business
Make sure you can find a domain that matches is close and not too many characters (harder to fit on print and also to remember)
Check search results to see if it will be very difficult to get to 1st page or if any negative connotations appear

2. Ensure it resonates with your brand

Your name should represent what you do and what you stand for - a great name only works if its aligned with your mission

3. Easy to remember and understand

Long/complicated names can be too difficult to remember. If its too far removed from your brand it can also make it more difficult for your potentail customers to remember

Points you should avoid getting wrong

Now lets look at some of the challenges we have seen people face and are best to avoid

1. Limiting future growth

You may have one great product/service you want to focus on now but creating a name solely around this may prevent you from growing your services/inventory down the line restricting your growth or resulting in a costly re brand.

2. Too similar to competitor

At first having your area in your name can help with local seo but if you plan to grow and franchise your business in the future or look beyond your local area this can hinder your growth and create extra work down the road.

3. Location restricted

Starting a business involves so much more than choosing a name, on top of specialist product or service you will often need premises, licences, insurances not to mention finding a great team. TillTech can help manage many areas of the business so you can focus on doing what you love, in the confidence that it is operating efficiently.