Average Order Value is a key metric you should be measuring. With the cost of living crisis expected to hit consumers further in 2023, ensuring you are making the most out of every order has never been more important.
Here are some tips that you can easily implement to help boost you average order values:
1. Train Staff
Your employees are your voice.
Tesco asks you if you have a Clubcard every time for a reason. And they haven't stopped asking in 25 years. To every customer new or old, without fail.
Train employees and use them to spread the word about your promotions, schemes, and services on EVERY sale.
Your staff can promote anything.
Mobile App, Loyalty Scheme, Product Promotions, Online Ordering, Events
Use prompts on your EPOS to help remind staff.
2. Product Options
Having options to customise products can increase the value of a product by upto 20%.
We all know it doesn't take much to add £2 or £3 to a pizza in toppings.
Make options visible, easy to select and the additional price to apply automatically.
Even if every customer adds £1 of extras in product options this is a significant increase in turnover over the course of a year.
Little steps have big results.
3. Product Pictures
Customers may not add that extra item to the basket if they don't know and have nothing to tempt them.
A picture of a dessert can get the mouth-watering and your'e instantly one step closer to the customer adding it to their basket.
A picture can tempt customers and makes them more impulsive.
4. Product Descriptions
Like pictures product descriptions are essential to get customers to buy more.
Not only are we describing the product and giving the customer more reason to add to the cart, and you can also link to other products in the description.
5. Clear and Easy To Navigate Menu
If your online menu is hard to navigate and read customers will buy less.
Sometimes a large menu is off-putting for customers and can become frustrating for them to find what it is they want. Information overload will again mean they might miss those extras.
Ensure promotions are prominent
6. Recommended Items on Checkout
This applies to online and instore.
Got a new side or dessert? Show your customers as they are about to buy. This is the same principle as supermarket tills. And it works. Just don't go mad.
Too many products and you will confuse the customer's impulsive decision-making.
Use popular lower-priced products. Highly-priced products require more thought. Use products ideally priced below £3 and place them prominently at your checkout or Point of Sale.
7. Loyalty Points
Restaurant owners often think a loyalty scheme will cost them.
Loyalty points are actually shown to encourage more spending per sale and increase revisits, resulting in higher spend over a longer time.
Low-cost, low-effort marketing.
8. Self Service Kiosks
For Quick Service Restaurants these are not the future, but the NOW.
An overlooked benefit of self-service kiosks is customers can be prompted with upsell opportunities and have more time to explore your menu.
This results in a higher average order value, compared to ordering over the counter.